Vitality today announces a three year extension of its partnership with Olympic gold medallist Jessica Ennis-Hill.
Jessica, who became a Vitality Ambassador in 2013, will continue to use her passion for healthy living to encourage the nation to get active, while also sharing her experiences, offering practical advice and motivating everyone to take achievable steps towards lifelong wellness.
Vitality research shows that small improvements to activity levels can make a positive difference to people’s long-term health and through the extra nudge of incentives and rewards they can be encouraged to make healthy choices every day. The partnership with Jessica will see her inspiring people to make more positive changes through a full spectrum of activity ranging from encouraging people to walk with Big Walkies, a joint initiative between Vitality and the RSPCA, to motivating them to run a variety of distances with the Vitality Run Series. Vitality and Jessica will also be teaming up to create new events that aim to encourage people of all ages to get on the move. They will be called Jessica Ennis-Hill presents Vitality MOVE, and are due to take place in 2017
Jessica Ennis-Hill said: “I’m really excited about continuing my work with Vitality to spread the message about the benefits of health and wellness. Everything I feel I stand for is echoed in the values of Vitality and I’m really looking forward to working with them to explore and develop new and exciting ways to help encourage and motivate everyone, regardless of their current state of health and fitness, to take steps to a healthier and happier life. I hope together we can make people see that achieving their personal health goals is really a matter of planning the journey and sticking with it.”
Nick Read, Commercial Director of Vitality, said: “We are delighted to be extending our partnership with Jessica. She has done so much over the past three years to encourage people to start and stay on their journey to wellness. She truly embodies the vision at Vitality – through simple steps to change behaviours and improve health, not only do people feel better, but they can get rewarded as well.”
Notes to editors
To be among the first to find out more about Vitality’s new event with Jessica Ennis-Hill click here:
To find out more about Big Walkies and to register for an event, go to:
Vitality Insights, The Nudge Effect https://www.pruhealth.co.uk/mediaonline/PDF/Presales/Vitality%20Insights/The%20Nudge%20Effect. pdf